UX MISTAKES
EDWARD GRANT
Blog Author
UI/UX, DESIGN, WEBSITE
Project Type
ASSUMING USER INTENT
Designers often assume user will interact with a product the way they would but this mindset creates blind spots. People don’t read every word, don’t click where you expect, and often behave unpredictably. When assumption drive design, you risk building something beautiful but unusable. Real UX start with observing real users — understanding their context, frustrations, and goals. Without this, even the best-looking interface can confuse or frustrate.
DESIGN CHOICES
Cramming in features, icons, and clever animations might feel impressive, but it often overwhelms. Users crave simplicity a clear path. When everything screams for attention nothing stands out. Interfaces should guide not distract. Every element should earn places, solving a real problem or improving clarity. Less isn’t just more — it’s essential. Visual noise leads to user fatigue, higher drop-off, and lost trust.
Clean layouts, strong hierarchy, and intentional spacing make the experience feel calm, intuitive, and trustworthy. More features, more buttons, more animations? Not always better. Cluttered interfaces can overwhelm users. Simplicity with clarity helps users focus and act without hesitation.
REAL-WORLD TESTING
The result of the transformation were immediately visible both in perception and performance studio Vibe reported a 60% increase in client inquiries within the 3 months post-launch. Their social channels saw greater engagements due to the consistent and striking visual language Internally, their team reported a renewed sense of pride and ownership are finally had a brand reflected their passion and ambition. Their pitch decks looked sharper, their proposals more cohesive. The brand now speaks with clarity.
